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In a proclaimed age of ‘post-truth,’ scholars have raised concerns about the spread of false information and the questioning of epistemic authorities. In this paper, we develop an analytical model […]
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Past research has noted that alternative media often facilitate debate between activists and advocates for political policies. However, such research does not typically address the processes for those debates. In […]
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The affordances of digital platforms have blurred the boundaries between environmentalism, celebrity status, and science communication. As such, nowadays, many social media influencers – who have risen to fame due […]
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Instagram and its famous personae are nowadays an important news source for many users, which may stem from celebrities’ and social media influencers’ (SMIs) repeated engagement with political topics on […]
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During the COVID-19 crisis, many social media influencers (SMIs) discussed the pandemic on their channels and showcased their behavior in dealing with the virus. Drawing on the two-step flow of […]
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Social media influencers (SMIs) are not only important players in marketing but have also repeatedly posted about political issues on their channels. Yet, we lack insights into the prevalence of […]
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While social media influencers have manifested their convertible marketing value in sponsorship deals, brands and non-profits have also been experimenting with them to promote social causes. Whether and how influencers’ […]
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Social media influencers are often understood as non-political actors who, due to the impact they exert on their followers’ purchase decisions and brand attitudes, play an important role in marketing […]
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Afforded by the unprecedented interactivity of social media, social media influencers (SMI) can build strong and trusting relationships with their followers. Such connections carry great potential and may be a […]
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Influencers, characterized by their social-media-made fame, are known for endorsing brands, but are also producing political content, which has been shown to resonate with youth. However, research on how their […]
