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Prior research highlights broad democratic benefits of sustained public trust in the government, and the confidence that the government performs responsively addressing citizens’ problems (i.e., unemployment, cost of living). As […]
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Social media offer opportunities for companies to promote their image, but companies online also risk being denounced if their actions do not align with their words. The rise of social […]
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While numerous studies have explored the participatory benefits of social media use for political participation, the empirical literature on the mobilizing role of political memes is nearly absent. In addition, […]
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The literature on the relationship between social media and online political participation continues to expand. Yet, attention to the effect of cognitive dispositions central to user engagement on social media […]
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Social networking sites (SNSs) allow individuals to establish and maintain a variety of relationships as well as share different aspects of their identity by expressing their views on numerous topics, […]
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Political expression is a focal point for understanding how digital media have transformed political engagement. Privacy concerns tend to impede online political expression, but this relationship is still poorly understood. […]
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Increasingly, influencers are employed to market not only products but also ideas and beliefs. The far right has recognized the strategic potential of influencer communication to tap into new target […]
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Social media influencers promote not only products and brands but also their opinions on serious topics like party politics or climate change. These so-called digital opinion leaders may exert a […]
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Social media influencers increasingly make health recommendations on social media. Research on influencer health messaging is mixed in that some studies show it can result in misleading or harmful health […]
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While many scholars have explored the norms central to the success of social media influencers, credibility is a necessary attribute of creator presentation that remains underexplored. This essay argues for […]
