From rumored vaccine risks to the fatal misuse of ivermectin, misinformation has posed significant obstacles in the battle against COVID-19.Although warning labels on content have proven to dissuade many people from sharing so-called “fake news,” that’s not true for all. New research from Duke University’s Fuqua School of Business identifies a specific personality type that is not only more likely to share misinformation, and is not deterred from sharing it even after being warned it might be false.
