The Russian invasion of Ukraine has backed TikTok into a corner, split between its position as a global social media platform and its Chinese ownership.
TikTok’s executives spent the early days of the invasion noticeably quiet, omitting the words Ukraine and Russia in public statements and referring to the invasion as a “situation.” As other companies, such as Facebook and Google, highlighted efforts to help Ukrainians shield their accounts from Russian surveillance and cyberattacks, TikTok has publicized no such program.
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