Michael Bloomberg, Bernie Sanders and Joe Biden — all close to 80 — are pushing the boundaries on social media, while their younger Democratic presidential rivals are comparatively staying out of the fray.
The big picture: President Trump’s unexpected rise to political power has shown Democrats and world leaders the power of harnessing popular internet culture to get elected.
Driving the news: Bloomberg’s strategies of hiring meme creators and paying people to promote his brand are just a few examples of the way the 78-year-old former New York City mayor is pushing the boundaries on social media.
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