When thousands of fake accounts controlled by an unknown actor flood social media with some story, and platform algorithms amplify these messages, real people may be fooled into believing that they are seeing the opinions of fellow citizens. In contrast, the posts shared by real people are buried.
At Indiana University’s Observatory on Social Media, we believe that the public has the right to understand how information spreads on social media, and when inauthentic or deceptive actors manipulate that information.
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