Meta claims to demonetize disinformation. Our research shows it continues to enable prime purveyors of it to monetize.
We analyzed 290 Facebook pages fact checked 10+ times by one of Meta’s Third-Party Fact-Checking partner between 2020 and 2025 and found that Meta’s existing mitigation measures fail to prevent repeat disinformation offenders from accessing monetization programs.
We found:
- Accounts with as many as 464 fact-checksinvited by Meta to join Facebook’sinvite-only Content Monetization program.
- Accounts able to rack as many as 30 ‘false’ ratings before their monetization contract was paused by Meta.
- Monetization restrictions that were being applied at the program-level rather than at the account or actor-level.
- 84% of demonetized accounts regaining monetization. Over 50% in under a month; some in as little as 2 days.
- Accounts being reinstated for monetization despite ‘false’ rating(s) having not been formally lifted.
Click here to read the full report on the What To Fix website.