Who Will Win the 2020 Meme War?

Since 2016, a battle has been waged for the soul of social media, with tech companies embroiled in controversy over their ability to conduct content moderation at scale. How many hundreds of thousands of moderators are necessary to review potentially harmful information circulated to millions of people globally on a daily basis? When tech companies resort to conversations about scale, they are really talking about profits. For social media companies, each new user is also a source of data and advertising revenue.