Social Media Stampedes: How Mass User Exit Reshapes the Digital Landscape
According to the Pew Research Center, at least half of U.S. adults rely on social media for information about current events. But what happens when they leave those platforms behind?
In this interview, media scholar Margaret Yee Man Ng explores the phenomenon of “social media stampedes” — cases of mass user exodus from a specific platform, often in response to sudden or controversial policy changes. Drawing on her own research, Dr. Ng discusses previous stampedes, the (un)successful migration to alternative sites, and the long-term implications for trusted digital information networks.