Measuring Media Use and Effects: Computational Opportunities and Challenges | Annual Conference of the Methods Division of the German Communication Association (DGPuK)
GESIS Leibniz Institute for the Social Sciences Unter Sachsenhausen 6-8, Köln, GermanyThe increasing availability of digital behavioral data and computational tools has transformed how communication researchers study media use, exposure, and effects. These developments offer unprecedented analytical depth – but also introduce new complexities in measurement, theory-building, and ethical practice. This year’s conference of the Methods Division invites contributions that advance and critically engage with computational […]
