“Please join us for a talk by Young Mie Kim, Professor, School of Journalism and Mass Communication, at University of Wisconsin-Madison.
This event is part of the Misinformation Speaker series, co-sponsored by the NULab and the Shorenstein Center for Media, Politics, and Public Policy at the Harvard Kennedy School.
Young Mie Kim is a Professor of the School of Journalism and Mass Communication and a Faculty Affiliate of the Department of Political Science. Kim is an Andrew Carnegie Fellow.
Kim’s research concerns media and politics in the age of data-driven digital media, specifically the role digital media play in political communication among political leaders, non-party groups (issue advocacy groups), and citizens.
Kim’s recent research project, Project DATA (Digital Ad Tracking & Analysis), empirically investigates the sponsors/sources, content, and targets of digital political campaigns across multiple platforms with a user-based, real-time, ad tracking tool that reverse engineers the algorithms of political campaigns. The project uncovers the “behind-the-scenes” operations of digital political campaigns, i.e., microtargeting practices (individual-level voter identification, targeting, and message placement and customization strategies).”