Look What You Made Me Do: How FIMI Actors Weaponize Pop Culture

What if viral cultural moments were not just entertainment, but strategic entry points for influence?

High-visibility events, from major entertainment events to viral online controversies, are increasingly used within the information environment as opportunities for influence and narrative shaping.

This webinar explores how Foreign Information Manipulation and Interference (FIMI) actors exploit these moments to inject geopolitical narratives, and influence public discourse. From coordinated engagement around events, such as Eurovision, to the amplification of polarising online trends, these dynamics reveal a shared playbook combining narrative seeding, meme-driven framing, and cross-platform amplification.

Join Rachele Gilman (Principal) and Zoé Fourel (Senior Analyst) from Cardigan Collective as they unpack how these strategies operate in practice, how they intersect with domestic dynamics, and how to distinguish between organic and orchestrated trends.

Click here to learn more and register to attend.

Note: Event details are listed in Central European Summer Time (CEST, UTC+2).