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How the Political Communications Profession Helped Divide America | Annenberg School for Communication
Using examples of political advertising, including some of his own work in nearly 30 years of creating such content as a campaign consultant, Craig Snyder will explore the cumulative effects on the American political system, and on American society more broadly, of four standard techniques in modern American political communications:
- The use of half-truths in advocacy
- Relentless negativity
- The politics of personal destruction
With the opportunity for questions and interaction beyond the formal presentation, Snyder wants to engage the audience in a dialogue about improving the way Americans communicate about politics.