How Status Seeking and Social Learning Shape Political Polarization on Social Media | Annenberg School for Communication

Popular narratives about how social media shapes political polarization emphasize echo chambers, foreign misinformation campaigns, and algorithmic radicalization. Yet a careful review of the scientific literature indicates there is surprisingly little evidence that these factors shape political beliefs or inter-group attitudes. Drawing upon multiple field experiments, large-scale analysis of social media data, and longitudinal in-depth interviews, this talk will describe Bail’s new book, Breaking the Social Media Prism: How to Make our Platforms Less Polarizing. He will offer a new account of political polarization on social media that emphasizes the role of social identity, status-seeking, and social learning.

This talk will explain how social media distorts how people understand what other people think of them, and how this prism-like effect pushes social outcasts towards extremism and mutes moderates who do not depend on social media for their sense of self-worth.

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