Imagine that we had carefully established the rules of engagement for the Internet in its earliest days around the time of its birth in 1969. What would those rules have contained? What, indeed, were the underlying principles and policies that we actually documented, said, understood, implied, and instilled back then? What, if any, additional elements should have been included, given the benefit of the hindsight? How has the impact of the Internet on society been influenced by the rules of engagement, and in what ways do they need changing at this point?