As part of Full Fact’s work on the 2019 general election, funded by the Nuffield Foundation, Full Fact commissioned BritainThinks to conduct mixed-methodology research to understand the public’s attitudes towards and understanding of different campaign behaviours. In particular, Full Fact were interested in exploring:
– How much of a problem voters see the misuse of facts during the campaign to be
– Where the line lies between acceptable/unacceptable campaign behaviours
– Whether voters are noticing these behaviours
oHow these claims are influencing voter beliefs on key issues in the UK (if at all)