Poland: Unpacking the Ecosystem of Social Media Manipulation

This chapter provides the first overview of political bots, fake accounts, and other false amplifiers in Poland. Based on extensive interviews with political campaign managers, journalists, activists, employees of social media marketing firms, and civil society groups, the chapter outlines the emergence of Polish digital politics, covering the energetic and hyper-partisan “troll wars,” the interaction of hate speech with modern platform algorithms, and the recent effects of “fake news” and various sources of apparent Russian disinformation. The chapter then explores the production and management of artificial identities on Facebook, Twitter, and other social networks—an industry confirmed to be active in Poland—and assesses how they can be deployed for both political and commercial purposes. Overall, the chapter provides evidence for a rich array of digital tools that are increasingly being used by various actors to exert influence over Polish politics and public life.