“Fake Vets” and Viral Lies: Personal Narrative in a Post-Truth Era

“Stolen valor” confrontations calling out “fake vets” have generated a popular genre of viral video, a highly concentrated and visible expression of contemporary anxieties over the commodification of identity online. The boom in first-person stories, particularly traumatic ones, has oversaturated the attention economy of the internet, creating a market for fakes that real veterans can’t criticize without challenging the authenticity of their own stories.