Authenticity at the heart of communication

Just because a good speech often begins with a question. What was Merriam-Webster’s Word of the Year for 2023? Hint: Be true to yourself.The correct answer is “authentic.” Does anybody remember the theme of the ICA 2023 Annual Conference? Yes, it was “Reclaiming Authenticity in Communication.”What exactly is authenticity? Why has this concept suddenly become so popular that it was chosen as the Word of the Year? To define what authentic communication is, it may be helpful to first consider what inauthentic communication looks like.