Welcome to the 2025 Australian Media Landscape Report. This report is based on a survey conducted in January 2025 to provide insights into the work and preferences of Australian journalists and help respond to some of the challenges they are facing in the industry. Respondents were invited to participate via professional email addresses stored in Medianet’s media contacts database. A total of 521 journalists participated in the anonymous survey, providing comprehensive insights into the impacts of the current social and political climate on media content, preferences, decision-making, journalist experiences, and changes in the media landscape over the past few years. The survey also explores key factors driving these shifts, such as employment trends, industry challenges, and the impact of new technologies like generative AI on journalism. Survey participants were invited to enter a draw to win a monetary gift card. Responses were analysed confidentially, and all identifying information about respondents was removed to maintain anonymity. Of the 521 respondents, 65% worked in digital journalism, 50% worked in print, 20% worked in radio, 16% worked in TV and 12% worked in podcasting.
Of the 521 respondents, 65% worked in digital journalism, 50% worked in print, 20% worked in radio, 16% worked in TV and 12% worked in podcasting. The information presented in this report includes quantitative results, qualitative insights and quotes from respondents. Quotes were selected to reflect common themes shared among many of the responses, but they do not necessarily represent the views of Medianet.