Citation

Why Facts Are Not Enough: Understanding and Managing the Motivated Rejection of Science

Author:
Hornsey, Matthew J.
Publication:
Current Directions in Psychological Science
Year:
2020

Efforts to change the attitudes of creationists, antivaccination advocates, and climate skeptics by simply providing evidence have had limited success. Motivated reasoning helps make sense of this communication challenge: If people are motivated to hold a scientifically unorthodox belief, they selectively interpret evidence to reinforce their preferred position. In the current article, I summarize research on six psychological roots from which science-skeptical attitudes grow: (a) ideologies, (b) vested interests, (c) conspiracist worldviews, (d) fears and phobias, (e) personal-identity expression, and (f) social-identity needs. The case is made that effective science communication relies on understanding and attending to these underlying motivations.