Unreliable news sites more than doubled their share of social media engagement in 2020

McDonald, Kendrick

In a year when misinformation was unavoidable, unreliable websites significantly increased their share of engagement among the top performing news sources on social media, a NewsGuard analysis has found.

Using data from the social media intelligence company NewsWhip, NewsGuard found that engagement — meaning likes, shares, or comments on Facebook and Twitter — from the top 100 U.S. news sources on social media nearly doubled from the first eleven months of 2019 compared to the same period in 2020, growing from about 8.6 billion to 16.3 billion reactions.