Citation

The business of personal data: Google, Facebook, and privacy issues in the EU and the USA

Author:
Esteve, Asunción
Publication:
International Data Privacy Law
Year:
2017

Personal data has become a new source of economic value. Once processed and classified they provide relevant information for companies about people’s interests and activities, which is extremely useful for advertising. Some of the largest Internet companies, such as Google, Facebook, and Twitter, are built on the economics of personal data. Their activities in this area show the importance of collecting, aggregating, analysing, and monetizing personal data.