Extreme Speech | Writing on the Walls: Discourses on Bolivian Immigrants in Chilean Meme Humor

Haynes, Nell
International Journal of Communication

Internet memes have become a popular form through which northern Chileans express frustrations with their marginalization on global, national, and local levels. At the same time, many of these memes criticize Bolivian immigrants for using resources and taking jobs from “true Chileans.” The humorous nature of these texts mitigates the extremity of embedded racial and nationalist ideologies, which are more explicitly expressed in political speech, news media, and quotidian language. This article uses critical discourse analysis to trace ideological formations across multiple online and offline instantiations, making visible a continuum of extreme speech. Through these connections, we see how anti-immigrant discourses position northern residents in a formation of nested marginality. Memes are thus a central way that disenfranchised Chilean citizens reinforce a worldview in which they consider themselves deserving of greater access to resources than Bolivians, precisely because of their marginalized position in relation to the nation.