To nuance current understandings of the proliferation of digital disinformation, this article seeks to develop an approach that emphasizes the imaginative dimension of this communication phenomenon. Anchored on ideas about the sociality of communication, this piece conceptualizes how fake news and political trolling online work in relation to particular shared understandings people have of their socio-political landscape. It offers the possibility of expanding the information-oriented approach to communication taken by many journalistic interventions against digital disinformation. It particularly opens up alternatives to the problematic strategy of challenging social media manipulation solely by doubling down on objectivity and facts.