Citation

Butterfly Attack: Operation Blaxit

Author:
Collins-Dexter, Brandi
Year:
1970

Over the course of 3 years, a mix of pranksters and extremists (right wing) launched a butterfly attack campaign as part of a meme war to muddy the waters in an organic Black Twitter hashtag, and utilized digital blackface to amplify memes workshopped on 4chan. Overall, the campaign targeted Black activists and communities online in an effort to sow confusion, discredit authentic support, and suppress voter turnout for the Democratic Party. This campaign was redeployed several times to correspond to cultural trends or breaking news events.