Inside the Macedonian Fake-News Complex

In the final weeks of the US presidential election, Veles attained a weird infamy in the most powerful nation on earth; stories in The Guardian and on BuzzFeed revealed that the Macedonian town of 55,000 was the registered home of at least 100 pro-Trump websites, many of them filled with sensationalist, utterly fake news. (The imminent criminal indictment of Hillary Clinton was a popular theme; another was the pope’s approval of Trump.) The sites’ ample traffic was rewarded handsomely by automated advertising engines, like Google’s AdSense. An article in The New Yorker described how President Barack Obama himself spent a day in the final week of the campaign talking “almost obsessively” about Veles and its “digital gold rush.”