Jornalismo na Era da Pós-Verdade: fact-checking como ferramenta de combate às fake news

This article intends to report how the work of the agencies of fact-checking can help informative companies in the fight against false news, with their data-checking methodologies in order to encourage the transparency of the journalistic process. A literature review addresses the impacts of post-truth and the spread of fake news in society – where objective facts are less influential in public opinion than personal emotions and beliefs. As a result, it is concluded that serious fact-finding and advocacy work is critical for the audience to refute fake news and share the information produced by credible news media.