As AI becomes more sophisticated, new risks are emerging. In this News and Perspectives article, JMIR Correspondent Shalini Kathuria Narang reports on the American Medical Association’s response to the rising issue of physician deepfakes.
Key Takeaways:
– Deepfakes created to impersonate doctors, manipulate the public, and endorse unproven treatments pose threats to patients and the broader health care system.
– The American Medical Association has released a new policy framework to establish clear, enforceable protections for physicians against unauthorized AI-generated deepfakes.
– Some states’ legislatures in the United States have passed laws to discipline vendors where an AI chatbot is engaged in the practice of medicine or is impersonating a human engaged in the practice of medicine.