AI for Human and Misinformation Interactions: A Case of Social Media

Misinformation on social media is a recognized threat to societies. Research has shown that social media users play an important role in the spread of misinformation. It is crucial to understand how misinformation affects user online interaction behavior and the factors that contribute to it. In this study, we employ an AI deep learning model to analyze emotions in user online social media conversations about misinformation during the COVID-19 pandemic. We further apply the Stimuli–Organism–Response framework to examine the relationship between the presence of misinformation, emotions, and social bonding behavior. Our findings highlight the usefulness of AI deep learning models to analyze emotions in social media posts and enhance the understanding of online social bonding behavior around health-related misinformation.