Comparison of Objectivity, Transparency, Contextualization, and Trust Between Fact-Checking Sites and News Organizations

This study compares U.S. adults’ perception about the performance of news organizations and independent fact-checking sites. Drawing upon a survey of 1580 respondents, this study finds that rating of the objectivity and trust in news organizations is somewhat higher than that of fact-checking sites. Fact-checking sites, however, are perceived to give more contextual information about current topics than news organizations. In terms of transparency, no significant difference is found. The analysis also finds that the positive perceptions about objectivity, transparency, contextualization, and trust significantly predict fact-checking site use. The results suggest that audiences perceive fact-checking sites to play a journalistic role to some extent, which may blur the boundary of journalism.