Today we published a new report on one of the most urgent challenges facing the news industry: the changing behaviour of younger news audiences. This new piece of research explains how this group understands news, how they consume it, and how their attitudes towards it have evolved in the past decade.
The report – authored by my colleagues Craig T. Robertson, Amy Ross Arguedas, Mitali Mukherjee and Richard Fletcher, and based on data from our Digital News Report and other surveys – shows how young people have moved away from news websites to visual platforms such as TikTok and Instagram, and how they have a different understanding of what news should be, with a taste for authenticity, experimentation and a personal touch.
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