User Perceptions of News Recommender Systems and Trust in Media Outlets: A Five-Country Study

The study investigates user perceptions of news media’s employment of news recommender systems (NRS) and their relation to trust in media outlets. A cross-sectional survey (n = 5079) in the United Kingdom, United States, Poland, the Netherlands, and Switzerland shows that higher algorithmic knowledge, users’ perceived skills, and news aggregator use correspond to increased perceptions that news media use NRS. Moreover, higher perceived NRS use of specific news outlets is associated with lower trust in those outlets but perceived benefits and concerns related to NRS moderate this relationship. Our findings highlight the need for media organizations to ensure a responsible and transparent use of such systems, highlight benefits for users, and address concerns to avoid misperceptions of their NRS use and maintain user trust.