Platform Imperialism Theory From the Asian Perspectives

This article examines how digital platforms construct imperialism in the Asian cultural markets. It discusses the increasing role of global digital platforms in cultural production, referring to the production and circulation of cultural content in Asia. It articulates how global digital platforms in the audio-visual sector, including broadcasting, film, and popular music, have expanded their market shares in Asian cultural markets to determine the similarities and differences between East Asia and other regions in the construction of platform imperialism. Finally, it examines whether Western digital platforms perpetuate a vicious circle in the local cultural sphere, despite the growth of local digital platforms in Asia, while contemplating its broader implications for global cultural markets.