Snapchat is teaming with two dozen media partners to let them package together publicly shared user posts into curated segments — and make money from them.
The initial Snap-approved partners for the Curated Our Stories program span the gamut from traditional news orgs like CNN and NBC News; digital brands like Group Nine’s NowThis and The Dodo, Refinery29, and Mic; existing partners like Viacom, iHeartMedia, Vice Media and Hearst (Cosmo and Harper’s Bazaar); emerging content companies like high-school sports media startup Overtime and The Infatuation; and viral-content aggregators like Jukin Media and LADbible.
Those partners will be able to stitch together publicly submitted content from Snapchat users into Stories about events, places or themes, with editorial wrapped around them. Snap plans to run ads in the partner-curated Our Stories and split that revenue for the Stories they produce. The first Curated Our Stories will begin showing up in the next few weeks.
Source: Snapchat Will Let Media Partners Curate, Monetize User Story Posts | Variety