Safiya Noble is one of the most respected voices on the impact of technology companies in society. She is an Associate Professor at the University of California, where she serves as Co-Director of the UCLA Center for Critical Internet Inquiry. She is the author of Algorithms of Oppression, a book that challenges the idea that search engines offer an equal playing field for all forms of ideas, identities, and activities. You can read an excerpt here.
Professor Nobleâs first encounter with racism in search happened in 2009, when she was talking to a friend who mentioned: âYou should see what happens when you google âblack girls.ââ She was stunned to discover that most of the results were related with porn or sex even if those words were not included in the search box.
Google blocked explicit content from AdWords in 2014. And yet, even today itâs possible to find hypersexualised results when searching for âLatino girlsâ or âAsian girls.â âWhat we know about Googleâs responses to racial stereotyping in its products is that it typically denies responsibility or intent to harm, but then it is able to âtweakâ or âfixâ these aberrations or âglitchesâ in its systems,â Professor Noble wrote in her book, published in 2018 and reviewed here by The New York Times.
Itâs important for journalists to understand what data bias is and how to report on it. Itâs also important for people who work at the tech companies to have an education on the histories of marginalized people so they donât make the same mistakes.
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