Voting has begun in the 2020 U.S. presidential election and disinformation actors are taking advantage of the divisive political climate. Well-known brands such as Bloomberg, Kohl’s, and New Balance are providing a funding life-line to nearly 200 sites carrying election disinformation. These sites are earning at least US$1 million a month from ads.
In the 2020 U.S. presidential election, brands must know the key disinformation narratives and high-risk sites circulating conspiracy theories so they can steer clear of funding them. Brands have a corporate responsibility to change their role in the disinformation ecosystem by directing their ad spend to credible sites. To help, GDI has launched a primer on U.S. electoral disinformation and the sites carrying this content.
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Source: How brands can disrupt disinformation in the U.S. elections – GDI