Investigations of influence operations and information warfare methodologies tend to focus heavily on the use of inauthentic social media activity and websites purpose built to propagate misinformation, disinformation and misleading narratives.
There are, however, a range of other methodologies that bad actors can exploit. One way in which obviously false content can be spread quickly, widely and easily across ‘junk news’ sites is through a syndicated press release.
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Source: Killer robo-bees show how the sting of disinformation can spread | The Strategist