A blush-colored square filled with the all-caps advice SHOW UP EVERY DAY FOR SOMETHING YOU BELIEVE IN belongs to one of the least remarkable categories of Instagram content: visually unchallenging, impossible to disagree with, pink. Even if people do not exactly know how to show up every day for something they believe in—particularly during a pandemic—the basic spirit of the message is blandly uplifting for a millisecond during a bleary-eyed morning scroll through the feed: Today, I will, in some way, demonstrate that I believe in something, somehow! Hardly anything about it would dissuade the casual follower from double-tapping her appreciation before moving on.
But this particular image, posted in March by the Utah-based fashion, beauty, and parenting influencer Jalynn Schroeder to more than 50,000 followers, is accompanied by a series of hashtags that includes the initialism WWG1WGA—“Where we go one, we go all”—a motto used by adherents of the QAnon conspiracy theory. QAnon is flexible and convoluted, but generally posits that President Donald Trump is locked in a battle with the “deep state,” and is attempting to bring down a ring of pedophiles and child traffickers that counts various high-profile politicians and celebrities as co-conspirators. Most famously, it’s the evolution of Pizzagate, the conspiracy theory that motivated a man to storm into a Washington, D.C., pizza restaurant with an AR-15 in December 2016, bent on exposing a supposed pedophilia ring in its basement, which did not exist.
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Source: How Instagram Aesthetics Repackage QAnon – The Atlantic