An analysis of numbers and opinions on right-wing news outlet Breitbart from CNN suggests that the website has been declining in readership and influence, despite the outsize attention it once garnered.
Between April and June of 2017, Breitbart was mentioned 7,944 times on television, according to data from IQ Media, an analytics company that tracks earned media. During that same three-month period in 2018, the number fell to 2,440, a 69% decrease. In online news, between April and June of 2017, Breitbart was mentioned 51,751 times, according to IQ Media. During that same period in 2018, the number sank to 22,505 mentions, a 56% decrease.
Breitbart’s traffic has also been in a tailspin, as chronicled by Politico. In June of this year, it attracted 6.1 million unique visitors, down 54% from the same month a year before, according to ComScore, a web analytics company.
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So why isn’t Breitbart receiving the coverage it once did?
Reporters and people close to the website point to its divorce from Bannon, who exited in January. Previously, Breitbart would offer insight into the fissures that would develop between those belonging to the populist-nationalist base and more establishment-type individuals. Without Bannon in the White House or running the operation, the reporters and people close to the website said, there is less news value in what Breitbart reports.
Source: The Media’s Fascination with Breitbart Has Faded — and That Could Spell Trouble for the Site | CNN